BlissClub Raises ₹160 Crore Led by Singularity AMC to Expand Activewear Retail
Bengaluru women’s activewear brand BlissClub raised ₹160 crore in a round led by Singularity AMC, announced on August 7, 2026, to fund offline stores and category expansion.
Key Facts
| Detail | Value |
|---|---|
| Deal size | ₹160 |
| Lead investor | Singularity AMC |
| Headquarters | Bengaluru, India |
| Sector | Blissclub |
| Coverage | Startup Funding |
Bengaluru-based women's activewear brand BlissClub has raised ₹160 crore in a funding round led by Singularity AMC, disclosed on August 7, 2026.
Key Takeaways
The Business
BlissClub built its early demand online around fit-led product design for Indian body types, then moved into owned stores. The new capital funds a larger offline footprint, where conversion and repeat rates are materially higher than in direct-to-consumer ecommerce.
Questions Readers Ask
Who led BlissClub's ₹160 crore round?
Singularity AMC led the round.
What will BlissClub do with the money?
Store rollout in metro and tier-1 cities, expansion beyond leggings into broader performance categories, and supply-chain investment.
Why It Matters
Consumer brand funding in India has narrowed to companies with proven repeat purchase behaviour. A ₹160 crore cheque into activewear signals that investors still back category leaders even as generalist D2C funding stays tight.
Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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