CHOSEN Bags $5 Million Series A Led by Fireside Ventures with L'Oréal's BOLD Backing
D2C skin and hair care brand CHOSEN has raised $5 million (~₹47.5 Cr) in a Series A round led by Fireside Ventures with participation from L'Oréal's BOLD and Alkemi Growth Capital.
Key Facts
| Detail | Value |
|---|---|
| Deal size | $5 M |
| Stage | Series A |
| Lead investor | Fireside Ventures |
| Sector | Chosen |
| Coverage | Startup Funding |
CHOSEN, the D2C skin and hair care brand, has closed a $5 million Series A round led by Fireside Ventures with strategic participation from L'Oréal's corporate venture fund BOLD and Alkemi Growth Capital.
Round Snapshot
What CHOSEN Is Building
CHOSEN is a science-led skincare and haircare brand targeting Gen Z and millennial consumers with high-efficacy formulations.
Why It Matters
Strategic backing from L'Oréal's BOLD signals global beauty's continued interest in India's high-growth D2C beauty category. With consumer mass-premium beauty growing faster than legacy categories, CHOSEN is positioning itself as a defining brand in the next wave.
Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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