Cradlewise Raises $12 Million Series A to Build an Infant Sleep Brand From India and the US
AI-first infant sleep company Cradlewise has raised $12 million in a Series A led by 3one4 Capital and Prudent Investment Management for product R&D and international expansion.
Key Facts
| Detail | Value |
|---|---|
| Deal size | $12 M |
| Stage | Series A |
| Sector | Cradlewise |
| Coverage | Startup Funding |
Cradlewise, an AI-first consumer health company built around infant and child sleep, has raised $12 million in a Series A round led by 3one4 Capital and Prudent Investment Management.
Key Takeaways
The Deal at a Glance
| Item | Detail |
| --- | --- |
| Company | Cradlewise Inc. |
| Product | Smart crib with sleep sensing and soothing |
| Round | Series A |
| Amount | $12 million |
| Investors | 3one4 Capital, Prudent Investment Management |
| Sector | Consumer health, connected hardware |
What Cradlewise Builds
The company's smart crib reads early wake signals through onboard sensing and responds with motion and sound before a baby fully wakes. The commercial argument is that parents will pay hardware prices for sleep, and that the data collected turns a one-time purchase into a longer product relationship across a child's first years.
The Cross-Border Model
Cradlewise engineers in India and sells substantially in the United States — a structure more Indian hardware companies have adopted because it pairs Indian engineering costs with US willingness to pay for premium baby gear.
Questions Readers Ask
How much did Cradlewise raise in its Series A?
$12 million, announced on September 3, 2026.
Who led the Cradlewise Series A?
3one4 Capital and Prudent Investment Management.
What will the funding be used for?
Growth, retail and channel expansion, product research and development, and expansion into new geographies.
Why It Matters
Connected consumer hardware from India rarely clears a Series A on its own economics. This round is a marker for the small group of Indian companies selling physical products into US homes at premium prices.
Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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