CRED Launches "CRED Credit Line" — Instant Revolving Credit With Bank Co-Lending Partners
Bengaluru-based CRED has launched CRED Credit Line, an instant revolving credit product offered in partnership with three scheduled commercial banks under the RBI digital lending framework.
Key Facts
| Detail | Value |
|---|---|
| Deal size | ₹25,000 |
| Stage | IPO |
| Headquarters | Bengaluru, India |
| Sector | Cred |
| Coverage | Startup News |
CRED has launched its most ambitious lending product yet — CRED Credit Line — bringing instant revolving credit to its 13 million premium credit card-paying members.
Product Snapshot
How It Works
Members can draw down funds in real time, transfer to any bank account in under 30 seconds, and repay flexibly. EMIs are auto-deducted on the user's CRED-registered bank account. The product is fully RBI digital lending guidelines-compliant, with all loan agreements executed by the partner bank.
Why CRED, Why Now
Strategic Context
CRED's parent Dreamplug Technologies posted ₹2,470 crore in FY25 revenue but a ₹1,644 crore loss. Lending is central to the company's path to profitability ahead of an expected 2027 IPO.
Reported by Ananya Raghavan. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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