Your Startup News Platform - Stay Updated with the Latest!
Startupory
Subscribe
Startup Funding

DrinkPrime Raises ₹20 Crore as Valuation Jumps to $36.8 Million

By , Funding & Deals Editor4 min read
Share:
DrinkPrime IoT water purifier subscription service raises funding

D2C water purifier brand DrinkPrime has raised ₹20 crore in fresh funding, with its valuation jumping to $36.8 million as the subscription-based water purification model gains traction.

Key Facts

Key facts: DrinkPrime Raises ₹20 Crore as Valuation Jumps to $36.8 Million
DetailValue
Deal size₹20
Valuation$36.8 million
SectorDrinkprime
CoverageStartup Funding

DrinkPrime, the subscription-based water purifier startup, has raised ₹20 crore in a new funding round, with its valuation climbing to $36.8 million as the company scales its IoT-enabled water purification service.


About DrinkPrime


Company Profile:

  • Subscription-based water purifier service
  • IoT-enabled devices with remote monitoring
  • Targets rental housing and PG accommodations
  • Present in 10+ Indian cities

  • Funding Details


    Round Highlights:

  • Amount: ₹20 crore
  • New valuation: $36.8 million
  • Continues expansion into tier-2 cities

  • Business Model


    Subscription Innovation:

  • No upfront purchase cost for consumers
  • Monthly subscription starting at ₹399
  • IoT sensors monitor water quality and filter life
  • Automatic maintenance and filter replacement
  • Pay-per-use model for commercial clients

  • Growth Metrics


  • 100,000+ active subscribers
  • 85% customer retention rate
  • Revenue growth of 80% YoY
  • Expanding to 20 cities by end of FY27

  • *DrinkPrime's model demonstrates how D2C subscription services can transform traditional product categories in India.*

    drinkprimewater purifierd2ciotsubscriptionfunding

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

    Share:

    Enjoyed this article?

    Get weekly startup insights delivered to your inbox.