Everstone Merges Wingify and ABTasty to Create $100M+ Digital Experience Platform
Private equity firm Everstone Capital combines India's Wingify with France's ABTasty, creating a digital experience optimization platform valued at over $100 million.
Key Facts
| Detail | Value |
|---|---|
| Deal size | $100M |
| Valuation | $100 million |
| Sector | Wingify |
| Coverage | Startup News |
Private equity firm Everstone Capital is combining India's Wingify and France's ABTasty to create a unified digital experience optimization platform. The merged entity is valued at over $100 million with more than $100 million in annual revenue.
The Merger
Wingify, the Indian company behind the popular VWO (Visual Website Optimizer) A/B testing tool, will merge with ABTasty, a French digital experience optimization platform. The combined company will offer:
Strategic Rationale
The merger creates significant synergies:
Market Opportunity
The digital experience optimization market is growing rapidly as companies seek to improve customer engagement and conversion rates. The combined entity will compete with major players like Optimizely and Adobe Target.
Everstone's investment reflects growing PE interest in profitable, established SaaS businesses with global reach.
Reported by Ananya Raghavan. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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