HyugaLife Raises ₹100 Crore Series A Led by IvyCap Ventures to Expand Nutrition Marketplace
Protein and supplements marketplace HyugaLife, backed by cricketer KL Rahul, has raised ₹100 crore ($10.6 million) in Series A funding led by IvyCap Ventures to deepen AI-driven personalisation, expand dark stores, and launch offline retail.
Key Facts
| Detail | Value |
|---|---|
| Deal size | ₹100 |
| Stage | Series A |
| Lead investor | IvyCap Ventures |
| Headquarters | Bengaluru, India |
| Sector | Hyugalife |
| Coverage | Startup Funding |
HyugaLife, the Bengaluru-based nutrition and supplements marketplace, has raised ₹100 crore (~$10.6 million) in a Series A funding round led by IvyCap Ventures, with participation from First Bridge Fund and existing investors.
Round Snapshot
What HyugaLife Sells
Founded in 2022, HyugaLife has built one of India's largest curated marketplaces for sports nutrition, vitamins, and wellness:
Strategic Roadmap
The fresh capital will fund:
Why It Matters
India's nutraceuticals market is projected to cross $18 billion by 2030, with the online sports nutrition segment growing at 25%+ CAGR. HyugaLife is positioning itself as the category-defining vertical marketplace, competing with HealthKart and Amazon's wellness vertical.
Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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