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Kisah Raises Series A from Fireside Ventures to Build Modern Ethnic Wear Brand

By , Funding & Deals Editor4 min read
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Kisah raises Series A from Fireside Ventures to scale modern Indian ethnic wear brand

Ethnic wear D2C brand Kisah has raised a Series A round led by Fireside Ventures to scale its design-led contemporary Indian wear platform across digital and offline channels.

Key Facts

Key facts: Kisah Raises Series A from Fireside Ventures to Build Modern Ethnic Wear Brand
DetailValue
StageSeries A
SectorKisah
CoverageStartup Funding

Kisah, the modern Indian ethnic wear brand, has raised a Series A round led by Fireside Ventures to scale its design-led ethnic wear platform.


Round Snapshot


  • Lead investor: Fireside Ventures
  • Use of funds: Retail rollout, design studio, technology, marketing

  • What Kisah Does


    Kisah blends contemporary design with traditional Indian craft, focusing on everyday and occasion ethnic wear for women aged 25-40.


  • Strong online performance with growing repeat rate
  • Curated festive and bridal collections
  • Plans for own-brand outlets in metro cities

  • Why It Matters


    India's ethnic wear opportunity remains the largest unorganised apparel category. Funded brands like Kisah are accelerating the shift from unbranded retailers to design-led, branded ethnic wear, mirroring the journey western wear took a decade ago.

    kisahseries afireside venturesd2cfashionethnic wearfunding

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

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