L'Oréal in Talks to Acquire Indian D2C Beauty Startup Innovist for $350–$450 Million
Global beauty giant L'Oréal is reportedly in advanced discussions to acquire a majority stake in Indian D2C beauty startup Innovist, valuing the company between $350 million and $450 million.
Key Facts
| Detail | Value |
|---|---|
| Deal size | $350 |
| Valuation | $350 million |
| Headquarters | Gurugram, India |
| Sector | Loreal |
| Coverage | Startup News |
Global beauty conglomerate L'Oreal is in advanced talks to acquire a majority stake in Innovist, the Gurugram-based D2C beauty and personal care startup behind popular brands like SkinKraft and Bare Anatomy.
Deal Overview
Key Details:
About Innovist
Company Profile:
Strategic Significance
For L'Oreal:
For Innovist:
India D2C Beauty Market
The Indian beauty and personal care market is projected to reach $30 billion by 2028, driven by rising consumer spending, growing awareness, and the shift to online purchasing.
*This potential acquisition underscores the growing attractiveness of Indian D2C brands to global corporations.*
Reported by Ananya Raghavan. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
Enjoyed this article?
Get weekly startup insights delivered to your inbox.
Related Articles
India Startup IPO Tracker 2026: Every DRHP, Filing and Listing
A continuously updated tracker of every Indian startup IPO in 2026 — DRHPs filed with SEBI, approvals, price bands, listing dates and post-listing performance, with the issue size for each.
Meesho IPO Opens at ₹5,400 Crore: Price Band Set at ₹1,082–1,140 per Share
Meesho opened India’s largest consumer-internet IPO of 2026 on July 26, seeking ₹5,400 crore at a valuation of about $9.8 billion, with anchor investors subscribing ₹2,380 crore a day earlier.
Groww Posts ₹1,180 Crore Q1 FY27 Revenue as Active Investors Cross 16 Million
Groww reported ₹1,180 crore in Q1 FY27 revenue and ₹342 crore in profit after tax, with active NSE clients crossing 16 million as retail participation in equities continued to broaden beyond metros.