Niro Money Raises $22 Million Series B to Scale Embedded Credit for Consumer Platforms
Bengaluru-based Niro Money has raised $22 million in a Series B led by Bessemer Venture Partners to expand its embedded credit infrastructure that powers personal loans for consumer apps like Naukri, Healthify and CarTrade.
Key Facts
| Detail | Value |
|---|---|
| Deal size | $22 M |
| Stage | Series B |
| Headquarters | Bengaluru, India |
| Sector | Niro Money |
| Coverage | Startup Funding |
Niro Money, an embedded-credit platform for consumer apps, has raised $22 million in a Series B led by Bessemer Venture Partners with participation from Elevar Equity and existing backer GMO Venture Partners.
How Niro Works
Niro powers in-app personal loans for consumer platforms, handling:
Partner apps include Naukri, Healthify, CarTrade, Cars24 and Apna.
Use of Funds
Why It Matters
Embedded finance in India is shifting from card-led BNPL toward regulated personal-loan rails post the RBI's 2023–24 digital-lending guidelines. Niro's bet is that distribution through high-intent consumer apps will out-execute standalone neo-lenders.
Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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