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Pee Safe Raises $32 Million Series C Led by OrbiMed

By , Funding & Deals Editor4 min read
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Personal hygiene wellness products D2C brand

Hygiene and wellness D2C brand Pee Safe closes its largest funding round to date, led by healthcare-focused investor OrbiMed.

Key Facts

Key facts: Pee Safe Raises $32 Million Series C Led by OrbiMed
DetailValue
Deal size$32 M
StageSeries C
Valuation$150
Lead investorOrbiMed
SectorPee Safe
CoverageStartup Funding

Pee Safe, the hygiene and wellness brand, has raised $32 million in a Series C funding round led by OrbiMed, a global healthcare investment firm. This marks the company's largest funding round to date.


The Funding Round


The Series C round positions Pee Safe for its next phase of growth:


  • Amount raised: $32 million
  • Lead investor: OrbiMed
  • Valuation: Estimated at $150+ million
  • Total funding: $50 million to date

  • From Shark Tank to Scale


    Pee Safe gained national attention after appearing on Shark Tank India, where it secured investment from multiple sharks. The company has since grown rapidly:


  • Revenue: ₹200+ crore ARR
  • Products: 50+ SKUs across hygiene categories
  • Distribution: 50,000+ retail touchpoints
  • D2C share: 40% of revenue from online channels

  • Product Portfolio


    The company has expanded beyond its flagship toilet seat sanitizer:


  • Feminine hygiene: Sanitary pads, menstrual cups, intimate washes
  • Personal care: Hand sanitizers, body wipes, deodorants
  • Baby care: Diapers, wipes, baby care products
  • Sexual wellness: Condoms, lubricants

  • Use of Funds


    CEO Vikas Bagaria outlined the plans for the fresh capital:


  • International expansion to 10+ countries
  • New product development in wellness categories
  • Strengthening offline distribution network
  • Marketing investments for brand building

  • The D2C Opportunity


    Pee Safe's success reflects the broader D2C hygiene market opportunity:


  • India's personal care market: $15 billion by 2025
  • Growing awareness of hygiene post-pandemic
  • Shift from unbranded to branded products
  • Rising female consumer spending power

  • The company aims to achieve ₹500 crore revenue and profitability by 2026.

    pee safed2cseries corbimed

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

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