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D2C Hygiene Brand Pee Safe Raises $32 Million Series C Led by OrbiMed

By , Funding & Deals Editor3 min read
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Personal care and hygiene products display

Personal hygiene startup Pee Safe secures largest funding round as e-commerce continues to dominate weekly startup investments with 7 deals totaling $49M.

Key Facts

Key facts: D2C Hygiene Brand Pee Safe Raises $32 Million Series C Led by OrbiMed
DetailValue
Deal size$32 M
StageSeries C
SectorPee Safe
CoverageStartup Funding

Personal hygiene direct-to-consumer brand Pee Safe has raised $32 million in Series C funding led by healthcare-focused investor OrbiMed. The round marks one of the largest D2C hygiene brand raises in India.


Funding Details


  • Amount: $32 million
  • Round: Series C
  • Lead Investor: OrbiMed
  • Sector: D2C / E-commerce

  • About Pee Safe


    Founded by Vikas Bagaria, Pee Safe has built a diversified portfolio of personal hygiene products:

  • Product Range: Toilet seat sanitizers, menstrual cups, intimate hygiene
  • Brand Portfolio: Acquired multiple D2C brands
  • Distribution: Online + offline retail presence

  • E-commerce Leads Funding


    Pee Safe's round came during a week when e-commerce dominated startup funding:

  • 7 e-commerce deals raised $49 million total
  • D2C brands attracted significant investor interest
  • Healthcare and wellness D2C seeing strong momentum

  • Other Notable Raises


    The same week saw several other significant rounds:

  • Sukino (Healthtech): $31M Series B from Bessemer
  • Emversity (Edtech): $30M Series A from Premji Invest
  • Wint Wealth (Fintech): $27.7M Series B from Vertex Ventures

  • The D2C space continues to attract both strategic and financial investors as brands prove profitability.

    pee safed2cseries corbimedpersonal hygienee-commerceconsumer brandsstartup funding

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

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