Can D2C Brands Ever Match the Speed of Blinkit and Zepto? Pikndel Thinks So

Today, if you're in Delhi, you can get groceries delivered in just 10–20 minutes. But that speed doesn't extend to emerging D2C brands.

For years, D2C brands in India have struggled to meet the rising expectations set by quick commerce. While consumers now expect near-instant gratification, most of these brands still rely on slow courier services.

According to industry reports, faster delivery options can boost cart conversions by up to 30%.

This gap was noticed by Siddharth Batra and Tullika Batra, the co-founders of Pikndel, a Delhi-based logistics startup.

Pikndel enables D2C brands to offer 1-hour, same-day, and next-day delivery without relying on Amazon or apps like Blinkit.

How It Works

Pikndel's operations are built on a three-layer model: a central mother warehouse, a network of dark stores, and a trained last-mile fleet.

This results in 1-hour deliveries within Delhi NCR and next-day delivery across major metros like Mumbai and Bengaluru.

Unlike third-party courier services, Pikndel manages its own delivery fleet. COD success rates have increased from 75% to over 90%, and product pages with same-day delivery tags see up to 30% more conversions.

Serving Notable Brands

Pikndel has onboarded notable brands like Ghazal Alagh's Mamaearth, Aman Gupta-led boAt, Healthkart, Bellavita, Uniqlo, and Hopscotch.

Financially, the startup raised $285,000 in December 2023 and a $1 million seed round in November 2024.

The company achieved six straight months of bottom-line profitability after focusing on Delhi NCR. It plans to expand to 11 new cities over the next six months.