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Climate Tech Startup Prithu Raises ₹10 Crore to Scale Carbon Programmes With Smallholder Farmers

By , Funding & Deals Editor4 min read
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Indian farmer using digital tablet in green farmland representing Prithu climate tech funding round

Gurugram-based climate tech startup Prithu has raised ₹10 crore in a fresh funding round to onboard more smallholder farmers, expand on-ground operations, and strengthen its measurement, reporting and verification stack.

Key Facts

Key facts: Climate Tech Startup Prithu Raises ₹10 Crore to Scale Carbon Programmes With Smallholder Farmers
DetailValue
Deal size₹10
HeadquartersGurugram, India
SectorPrithu
CoverageStartup Funding

Prithu, a Gurugram-based climate tech startup, has raised ₹10 crore in a fresh funding round to scale its regenerative agriculture and carbon credits programme across India.


Round Snapshot


  • Round size: ₹10 crore
  • Use of funds: Farmer onboarding, MRV (measurement, reporting, verification) tech, field operations
  • Geographies: Madhya Pradesh, Maharashtra, Karnataka, Punjab

  • What Prithu Does


    Prithu works directly with smallholder farmers to adopt climate-friendly practices like reduced tillage, cover cropping, and efficient water use. In return, farmers get:


  • Annual carbon-linked income payouts
  • Access to better-quality inputs and advisory
  • A digital crop and soil health record

  • Why It Matters


    Voluntary carbon markets are projected to grow 15x by 2030, but Indian smallholders are still under-represented as suppliers. Prithu's playbook of combining MRV technology with on-ground extension teams is becoming the blueprint for credible Indian climate startups, alongside players like Boomitra and Varaha.

    prithuclimate techcarbon creditsagritechsmallholder farmersfunding

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

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