How This Pune-Based Startup is Helping Small Factories Thrive in India's Fragmented Manufacturing Ecosystem

If you walk into a small factory in India today, chances are you'll see untapped potential everywhere — idle machines, fluctuating raw material supply, and owners struggling with credit cycles.

For decades, these small and medium enterprises (SMEs), the backbone of India's manufacturing ecosystem, have been weighed down by fragmented supply chains, uncertain procurement, and a lack of innovation.

It was in this environment that Rawmart, a Pune-based startup founded in 2021, quietly began rewriting the rules of industrial supply.

In just three years, the startup has gone from zero to delivering over a million steel parts with minimal to zero rejection rates.

The idea for Rawmart took shape when Shrenik Bora, Saurabh Rana, and Tejas Changede saw how even capable factories were unable to compete because of unreliable procurement, idle production lines, and financial strain.

Enabling Growth for Factories

Rawmart enables small factories to grow by giving them the raw materials, credit, technology, and production support they need.

What makes Rawmart distinct is its ability to integrate in-house research and design with technology-enabled procurement. By combining these elements, the startup can move from concept to product nearly three times faster than traditional players.

The startup also launched Rawmart Labs, an innovation hub designed to help SMEs move beyond replication.

"Rawmart Labs turns innovation into a practical, scalable advantage," the founders explained.

Market Traction

Rawmart now works with more than 140 clients across 14 states and 250 pin codes. In its first year, it recorded $3.5 million in revenue, which doubled to $7.8 million the next year.

By FY23-24, revenues had crossed $10 million. The startup has remained profitable from day one and entirely bootstrapped.