How SmartBiz by Amazon is Using No-Code Technology to Bring Indian Brands Online

If you walk into any old repair shop in Bengaluru, you may still find someone placing an HMT watch on the counter and asking if it can be fixed. Sometimes it is a grandfather's Janata model. Sometimes it is a Chetan that has survived three decades. These watches carry more than gears. They carry stories.

But the way people buy them has changed. Indians who once visited showrooms now tap on screens, expect next day delivery and want an easy checkout. For many legacy brands, this shift has created a gap between their heritage and the way the market now works.

Going digital is rarely simple for legacy brands. Technology is intimidating, website development is expensive, cataloging is chaotic, and building an online store often requires entire teams.

A No-Code Gateway for Indian Businesses

SmartBiz by Amazon was built for a very specific Indian reality: millions of businesses, from local stores to heritage manufacturers, want to sell online but don't have the tech muscle or budget to set up an ecommerce operation.

The platform allows anyone to create a website in minutes without coding knowledge. As an introductory offer, there are no setup fees and changes can be made instantly without relying on technical help.

The SmartBiz Toolkit

The platform integrates cataloging, payments, inventory, order management, returns, analytics and logistics into one system. If a brand is already listed on Amazon, it can import its catalog in a single click.

On the logistics front, SmartBiz connects to Shiprocket and Ship with Amazon. For payments, the platform comes pre-integrated with Razorpay.

How HMT Used SmartBiz to Modernize

Through SmartBiz analytics, HMT Watches could see which products were resonating most with customers online. The platform helped the company identify top performing models, seasonal spikes and geographic preferences. Based on these insights, HMT aligned its manufacturing for some of its legacy designs that were attracting renewed interest.

According to Bain & Company's "How India Shops Online 2025" report, India's e-retail market is currently around $60 billion in gross merchandise value, with the country now home to the world's second largest base of online shoppers.