Titan Launches Lab-Grown Diamond Jewellery Brand beYon; To Open First Store in Mumbai
Titan has entered the lab-grown diamond market with its new brand beYon, set to open its first exclusive store in Mumbai.
Key Facts
| Detail | Value |
|---|---|
| Headquarters | Mumbai, India |
| Sector | Titan |
| Coverage | Startup News |
Titan, the Tata group company, has launched beYon, a new jewellery brand focused on lab-grown diamonds.
New Brand Launch
beYon represents Titan's entry into the growing lab-grown diamond market. The brand will offer sustainable and affordable diamond jewellery options.
Mumbai Store
The first exclusive beYon store will open in Mumbai, marking the beginning of the brand's retail expansion. The store will showcase the complete range of lab-grown diamond jewellery.
Market Opportunity
Lab-grown diamonds are gaining popularity among environmentally conscious consumers. They offer the same quality as mined diamonds at more accessible price points.
Reported by Ananya Raghavan. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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