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B2B E-commerce Platform Udaan Raises $75 Million from M&G Prudential at Flat Valuation

By , Funding & Deals Editor4 min read
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B2B warehouse and supply chain operations

Troubled B2B marketplace Udaan secures fresh funding from M&G Prudential and existing investor Lightspeed, maintaining previous valuation amid turnaround efforts.

Key Facts

Key facts: B2B E-commerce Platform Udaan Raises $75 Million from M&G Prudential at Flat Valuation
DetailValue
Deal size$75 M
SectorUdaan
CoverageStartup Funding

B2B e-commerce platform Udaan has raised $75 million in fresh funding from M&G Prudential and existing investor Lightspeed Venture Partners. The round was closed at a flat valuation, reflecting the company's ongoing turnaround efforts.


Funding Details


Round Parameters:

  • Amount Raised: $75 million
  • Investors: M&G Prudential, Lightspeed Venture Partners
  • Valuation: Flat (same as previous round)
  • Purpose: Working capital and operations

  • Udaan's Challenges


    The company has faced significant headwinds:

  • Layoffs: Multiple rounds of workforce reduction
  • Losses: High cash burn in earlier phases
  • Competition: Intense from Reliance, Amazon B2B
  • Pivot: Shift to asset-light model

  • Turnaround Strategy


    Udaan's management has implemented changes:

  • Focus: Core profitable categories
  • Cost Cuts: Significant expense reduction
  • Unit Economics: Improving per-order metrics
  • Tech Platform: Strengthening B2B capabilities

  • Market Position


    Despite challenges, Udaan maintains presence:

  • Network: Millions of retailers and MSMEs
  • Categories: FMCG, pharma, electronics, fashion
  • Reach: Pan-India operations
  • GMV: Significant transaction volume

  • B2B E-commerce Outlook


    The sector remains attractive long-term:

  • TAM: $1 trillion+ B2B trade market in India
  • Digitization: Low penetration currently
  • MSME Growth: Government push for formalization
  • Credit: Embedded lending opportunities
  • udaanb2b ecommercemg prudentiallightspeedstartup fundingturnaroundmsmewholesale trade

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

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