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B2B Food and Agritech Platform WayCool Raises ₹200 Crore in Fresh Funding

By , Funding & Deals Editor4 min read
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WayCool agritech food supply chain B2B platform

Chennai-based B2B food and agritech platform WayCool has raised ₹200 crore in funding to expand its farm-to-fork supply chain operations and deepen its technology-driven procurement network.

Key Facts

Key facts: B2B Food and Agritech Platform WayCool Raises ₹200 Crore in Fresh Funding
DetailValue
Deal size₹200
Valuation$500 billion
HeadquartersChennai, India
SectorWaycool
CoverageStartup Funding

WayCool Foods, a Chennai-based B2B food and agritech platform, has raised ₹200 crore in a fresh funding round. The company operates a technology-driven supply chain connecting farmers directly with businesses across India.


About WayCool


Business Model:

  • B2B food supply chain platform
  • Direct procurement from 100,000+ farmers
  • AI-powered demand forecasting and logistics
  • Serves restaurants, hotels, and institutional buyers

  • Funding Details


    Round Information:

  • Amount: ₹200 crore
  • Use of Funds: Supply chain expansion and technology upgrades
  • Current Operations: 6 states across South and West India
  • Revenue Run Rate: ₹2,500 crore ARR

  • Technology Stack


    AI-Driven Operations:

  • Predictive procurement algorithms reducing waste by 30%
  • IoT-enabled cold chain monitoring
  • Dynamic pricing engine for perishable goods
  • Farmer engagement app for real-time market access

  • Market Opportunity


    India's food supply chain market is valued at over $500 billion, with significant inefficiencies in cold chain, logistics, and middleman-heavy procurement. WayCool aims to digitize and organize this fragmented ecosystem.

    waycoolagritechfood techb2bsupply chainfundingchennai

    Reported by Rohit Menon. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.

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