Everstone Combines Wingify and AB Tasty for $100M+ Digital Experience Platform
Private equity firm Everstone has merged Wingify and AB Tasty to create a digital experience optimization platform with over $100 million in revenue.
Key Facts
| Detail | Value |
|---|---|
| Deal size | $100M |
| Stage | IPO |
| Sector | Wingify |
| Coverage | Startup News |
Everstone, the private equity firm, has combined two digital experience optimization companies—Wingify and AB Tasty—to create a platform with over $100 million in combined revenue.
The Merger
Key details:
The Companies
Wingify (India-based):
AB Tasty (France-based):
Strategic Rationale
The combination creates:
The Digital Experience Market
The experimentation and personalization market is growing:
What's Next
The combined entity plans to:
Industry Trend
This merger reflects broader consolidation in martech:
Everstone's bet is that combined scale will drive better margins and competitive positioning.
Reported by Ananya Raghavan. Spotted an error in this story? Request a correction or email corrections@startupory.com. See our editorial policy.
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